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After the Indian government banned 59 Clipping Path Service Chinese apps in June 2020, the MyGov-backed Ministry of Electronics and Information Technology (Meity) announced the "Digital India AatmaNirbhar Burrat App Innovation Challenge." Aatma Nirbhar here stands for independence and Bharat is India.
The idea behind this app innovation challenge is to identify the best Indian apps that have already been used by the Indian people and have the potential to become world-class apps in their respective categories.
The App Challenge was attended by 6,940 technology entrepreneurs and start-ups across India. The challenge had entries in nine different categories.