Kuaisao is down, LeTV is down, and I read the news some time ago that there is only one programmer left in Stormwind. What happened to the video industry over the years? Content creators are short of money, video platforms lose money, users don’t spend money, but they don’t have good content. In this case, will advance on-demand save the situation? Is its appearance important to retreat, or is it a flash in the pan? Knowledge popularization: The advanced on-demand mode is essentially a form of content payment, which is an upgrade based on the membership model. Current problem: The more popular the show, the more viewers, and naturally controversy will arise. As the first drama that began to try advanced on-demand, "Chen Qing Ling" was questioned at the beginning of the test, causing many people to question the "disrespect of the audience". 01 Causes of Controversy The first reason is that users have not really understood the paid model under the free model for a long time.
From around 2005, domestic video platforms began to appear. Domestic media such as PPTV, Tudou, 56.com, Ku6.com, LeTV, Liujianfang, Youku, etc., started their business mainly by the traffic attracted by free content. Under the background at that time, in 2006, Youpeng Pule first launched the PC video payment service. Due to the prevalence of free movie viewing, domestic companies and netizens have weak awareness of film and television copyright, so that there was even a "who pays who pays" in the industry at that time. death" statement. The second reason is that users have not yet formed a basic understanding of the mode of advance on-demand. First of all, the video platform used "free" to acquire users in the early stage, and then gradually Phone Number List cultivated the user's payment habit. The advanced on-demand video only appeared in just one year, and it was naturally difficult for users who did not form a basic understanding to accept it in a short time.
This is similar to the development stage when the market was not fully educated when the early video platforms went from free content to the launch of VIP members, and advanced on-demand video also requires a period of time to cultivate user concepts. 02 Reasons for Pattern Exploration 1. In other industries Hollywood movies have also used the single-point payment method for a long time to meet the needs of different users during the window period for movies; and in the field of online music, the form of single album purchase has long been on the right track. 2. On the profit model Users watch content for free, and the platform relies on advertising to monetize. Such a simple business model is not only used by video platforms, but also a model still used by many Internet products in the past and now.