Editor's introduction: With the rise of Douyin and Kuaishou, short videos have become a hot thing, and people are spending more and more time on short video platforms. In just ten seconds, one after another novel and interesting short videos buy email list stimulate our dopamine, so short videos have become the best choice for many young people to pass the time, and the impression of long videos has gradually become "too long". I don't have time to watch", why can short videos successfully counter long videos? Douyin and Kuaishou took the halo of IPO and staged a decisive battle between male and female in the field of short video.
In particular, Douyin, which leverages 600 million daily active users, seems to be telling us that short videos are the king of traffic in this fast-paced society. However, if we look carefully, short videos are becoming "longer and longer": for example, buy email list Douyin and Kuaishou extend the video shooting time, no longer limited to 1 minute; Xigua Video announced its entry into "China Video" to support the PGC profession Content creation...why are short videos counterattacking long videos? Let's share today~ 1. Classification standard of video duration.
At present, the industry roughly divides videos into three categories: short videos within 1 minute, medium videos with 1-30 minutes, buy email list and long videos with more than 30 minutes. But the division standard is not necessarily so fixed. For example, for Douyin's 15-second short video, its 15-minute video is called long video. Why are short videos counter-attacking long videos? Let's take a look at the development of short videos, medium videos, and long videos according to the above three categories.