Bing Ad Network Audience So what does this growth mean for the future? Since my business currently operates on both ends of the spectrum (with SEO and PPC services), I thought I'd share some of my favorite ideas and thoughts for getting the most out of your SEM work, especially PPC, and how it can help you grow. your business. The case of SEM A good SEM can become a multiplier. It acquires customers at low cost, creates an opportunity to geolocate your audience and amplifies the impact of your advertising campaign. Leveraging the strengths of SEM requires knowing what you are working with and what your competitors are working with around you.
However, if you've never used Google or Bing Ads before, while powerful, they can also be overwhelming . If you walk into this jungle image masking service with no questions asked, you can easily get lost and never bring home the audience that is out there waiting for you. ConversionXL's Peep Laja says, If you're not using PPC, you're making a conscious decision not to use every channel available to you. But is there really a strong case to be made for SEM, especially PPC, in 2016? There were certainly some headlines on the subject in 2016: Google's local 3-pack now includes paid ads Google removes ads from the right sidebar Bing says 25% of all searches are voice searches.
As I briefly mentioned in our article on local , is one of the most effective marketing channels if the right kind of strategy is in place. The same goes for SEM across the board in 2016. Plus, more industry experts are posting their predictions for PPC in 2016. Here are some of his startling findings from when interviewing 10 different thought leaders: [pullquote] Consumers want — and respond to — ads tailored to their interests, says Lisa Raehsler. Advertisers that move toward strategies like in-market audiences, retargeting, and demographic targeting will see positive performance results. [Pullquote] As strategies continue to change, be the change as they say, how do we analyze the effects of our SEM decisions? [pullquote] Greg Sterling says that in terms of ad sales, data will be used more broadly and effectively to improve efficiency and reduce churn, in part by identifying and segmenting prospects based on their needs or individual challenges.