Video In 2016, the biggest upside to the success of video is that platforms like Facebook are starting to challenge traditional media for their advertising Phone dollars. What we once called big TV events are now consumed as snack clips. Advertising Continue reading below Next year, the continued importance and consumer appetite for video will drive further refinement. Social media platforms will provide users with easier ways to access video, as well as better tools for creators. At the same time, we'll see brand advertisers start talking about platforms like Twitter and Facebook as a new form of television. And as consumers become more Phone comfortable (and familiar) with video, we'll see a shift in organic content where brands start building dedicated video teams and building infrastructure that reduces turnaround times and deliver content faster.
The measurement Social networks fax list have become some of the most targeted advertising channels. As a result, it puts more emphasis on justifying ROI. Advertisers Phone need robust data the same way they do for existing channels like desktop web and live TV. This will be a priority for the new year as we see social media working to provide comparable metrics and some advertisers pushing for more third-party audits. We'll also see more measurement conversations in organic content. Despite persistent calls for the “death of organic content,” it will continue to occupy an important role in a brand's communication strategy. What we'll see are social teams Phone leveraging some of the analytics disciplines into other channels like the desktop web – becoming much more diligent in measuring what's working and adjusting in real time.
The practice as a whole will become increasingly data-driven to drive ROI as they compete with payouts and earnings. Internal cooperation We are heading Phone into the year of social media integration, where it impacts all stages of the customer journey and has become an integral and standard part of the marketing mix. Social strategists will need to better integrate with existing digital programs across web, e-commerce and mobile. intertwined, we have seen this need accelerate through 2016 and believe it will continue to be an area of focus for content marketers. marketing in 2017. Advertising Continue reading below Customers expect brands to deliver a Phone consistent and personalized experience across all touchpoints. Yet most social marketers still use up to 7 different, disconnected tools to manage social activities.